About Us > Key People

The Team Leaders

Nic and Krista lead the team at Redbox Studio.

Nic Sim

Design & Consultation

Nic founded Redbox Studio in 1998 to specialize solely in designing business websites.

"You know what I think? If a designer wants to 'be creative', he should just pick up a paint brush and become an artist. This way, he can paint and draw to his heart's desire and be as creative as he wants. That's what Art is. Art's about feelings and emotions." The problem starts when designers confuse Art with Design.

Find out more about Nic »

 

Krista Goon

Copywriting & Marketing

She has been working with words almost all her life since she wrote her first story at 9. "I specialize in business content writing because I'm interested in writing plus I have a huge passion for business, marketing and human psychology," Krista says.

It helps that she deals with public relations, online and offline marketing and networking as a business partner in Redbox Studio. She understands exactly what it takes to help clients succeed both offline and online.

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