Are You Wasting Money on Your Ad?

Posted on 12. May, 2005 by Nic.

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by Nic Sim
How effective is your ad?
Yes, the ad you run in the local newspaper, the ad you put in the local magazine.
Do you even know?
The reason I’m asking is, most people I meet tell me that they run ads in newspapers and don’t see any results. Therefore, their conclusion is: ads [...]

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Great Content is King…And Always Will Be

Posted on 11. May, 2005 by Nic.

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I cannot stress this enough. Great content on your website is always the number one attraction why people come around to your website.
It’s not the graphics. It’s not the Flash introduction which everyone skips (admit it, we all despise having to wait will the darn Flash intro loads and we always look for the [...]

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How To Build Your Brand

Posted on 03. May, 2005 by Nic.

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In business, it is all about branding.
Branding is basically defined as (in my own lingo anyway), a way to keep your business memorable and fresh in consumers’ minds. Branding also communicates to consumers in one second what your business is about. You don’t have to hem and haw because your business is instantly recognisable.
Think [...]

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Scared of Being Online?

Posted on 20. Apr, 2005 by Nic.

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One of the more curious phenomena to happen on the web is that people are afraid of showing themselves. Yes, they are scared to be online. Yet they want to be online.
I say this in all honesty because I visit many websites in a day. Some websites are garish and ugly beyond belief. Some [...]

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How To Make Sure Your Website Gets Read! (Part 1)

Posted on 11. Apr, 2005 by Nic.

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There’s no point in having a beautiful website if there’s only graphics and no text to convey the information. Most websites never pay attention to what’s written on their website because they think that’s not important at all.
Wrong!
If you want web users to browse and stay longer at your website, your text (or [...]

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