Archive for 'Business Articles'

How To Freebie Properly

Posted on 22. Aug, 2010 by Krista.

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Read this interesting article which says that “describing a bundled item as free decreases the amount consumers are willing to pay for each product when sold individually.” Researchers call this the “freebie devaluation” effect. A freebie, in this case, decreases the price consumers are willing to pay for each individual product. “Consumers tend to make inferences [...]

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Fewer Options Please!

Posted on 27. Jul, 2010 by Krista.

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We’ve known this all along. If you give your customers too many options, they’d be overwhelmed and wouldn’t know how to make a buying decision. In the worst case scenario, they’d leave. This is for business owners who often think that the more choices they give their customers, the better. More Choices? Bah! A personal case in [...]

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The Science of Pricing and The Cat

Posted on 23. Jul, 2010 by Krista.

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I am reminded of Garfield the orange cartoon cat when I read this piece on pricing. Garfield, as you know, is a rather fleshy and fat cat. (Which reminds me of another fat cat and this one’s ours. Margaret’s a fat one too, similar to Garfield.) Garfield used to say that fatness or thinness is [...]

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“Tree Monkey” Gets Featured

Posted on 19. Jul, 2010 by Nic.

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It’s a big delight to know a number of our clients have been featured in the newspapers recently; it’s really a media and publicity whirlwind for everyone! Paul Penders was featured not too long ago in The Star and so was another client, Crystal Yacht. Robert Raymer, another longtime client, has his book ‘Tropical Affairs’ [...]

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Client Gets Into The News

Posted on 14. Jul, 2010 by Nic.

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We’ve written a lot about our client, Jamie and Ryoko Scott, of Crystal Yacht Holidays in Langkawi so we won’t go down that route again. Anyway, they were featured in The Star newspaper sometime last week – it was darn good publicity via the full 2-page feature which spoke of their famous sunset cruises. They’ve [...]

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