How To Freebie Properly

Posted on 22. Aug, 2010 by Krista.

Read this interesting article which says that “describing a bundled item as free decreases the amount consumers are willing to pay for each product when sold individually.”
Researchers call this the “freebie devaluation” effect.
A freebie, in this case, decreases the price consumers are willing to pay for each individual product.
“Consumers tend to make inferences [...]

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Fewer Options Please!

Posted on 27. Jul, 2010 by Krista.

We’ve known this all along.
If you give your customers too many options, they’d be overwhelmed and wouldn’t know how to make a buying decision. In the worst case scenario, they’d leave.

This is for business owners who often think that the more choices they give their customers, the better.
More Choices? Bah!
A personal case in [...]

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The Science of Pricing and The Cat

Posted on 23. Jul, 2010 by Krista.

I am reminded of Garfield the orange cartoon cat when I read this piece on pricing.
Garfield, as you know, is a rather fleshy and fat cat. (Which reminds me of another fat cat and this one’s ours. Margaret’s a fat one too, similar to Garfield.)
Garfield used to say that fatness or thinness is [...]

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Beautiful is Good, but Results are even Better

Posted on 30. Jun, 2010 by Krista.

What’s the use of a beautiful kitchen if you cannot find the bread knife?
That’s from IKEA.
IKEA strikes me as the Swedish’s best in practicality, affordability and elegance of design.
And using that same line, I’ll say this: What’s the use of a beautiful website if you cannot get results?
Are results important to you? [...]

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Why We Organise Free Talks

Posted on 25. Jun, 2010 by Krista.

We started our series of free talks in August last year and we’ve been grateful for the support from friends, clients and new friends.
Our talk announcements appear in The Star and The Sun as well as get announced over Mix FM and Light & Easy radio stations. Plus we have evangelists – people who [...]

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