This post makes me think of a couple of things.

1. You mentioned that it was so “90’s” to think a website is nothing more than a colorful (and html or some other code) version of the company regular brochure. Now we can do so much more – Internet marketing has become more like “edutainment” an exciting combination of education and entertainment that captivates an ideal client.

2. I recently watched a DVD by Rajesh Setty called “The Fulcrum Effect”. On this DVD Raj defines “personal brand” which I also believe describes what companies and organizations should also keep in mind with all of their marketing – Raj says your brand is “your promise you make to the world and your market”.

Your post title raises a great question “How enticing IS your (or my) story?”