As you can see, we’ve redesigned our website a bit to reflect who we are, right now. This new look also goes hand in hand with our 10th year anniversary which we are celebrating this year.

Of course, more changes will be in store as we slowly add on and embellish our website as it is still a work-in-progress. But that’s the best part of being online - you can change anything you want as you grow your business, unlike say, a brochure. A brochure takes time to be changed and re-printed but a website reflects changes immediately.

Our old website was much too full of content that wasn’t organised properly…. that old website was designed a few years ago and back then, the focus was still on designing websites. While we have not changed our focus, we have sharpened and honed our direction and this is shown in our new website.

Designing websites is still our mainstay but we are also moving into focus areas which allow us to help clients who want to use their websites as distinctive marketing tools. A website is not just a website; it can be an extremely powerful tool if you know how to use it, and use it well the guerrilla way.

That’s what we are gearing up for anyway. Over the years many clients have approached us to help to advise them about starting out online and we believe that this is the way that we would like to grow. After all, 10 years is a long time in this business. Fads come and fads go but sound business principles also endure.

And that’s why a website built on sound business principles always win.

We also realised that not everyone is our client. While it come across as being picky, we only want clients who understand that we are here to help them grow their business (because if you look at the testimonials that we get, we do help people grow their business in ways they could not have imagined).

We don’t want clients who don’t want to be helped. That’s our mantra these days. We cannot help everyone so we will only help those who are keen to be helped and want to listen.

It’s actually a relief to come to this conclusion because we can now evaluate prospects based on how suitable they are for us and if this is something that we want for the long term. If it is not suitable, we decline. Not because we don’t like earning their money… we want a solid resume of clients who we can be totally proud of.

Over the next few months, we will be showing you more changes as we move ahead.

Subscribe to Our Blog

One thing’s for sure, subscribe to our blog via RSS or via email (click on the orange button on the top of this page). Via email means that each time we update our blog, you won’t miss it - it will enter your inbox like an email. That’s the best way to keep track of the good stuff we post (we only want to share good stuff with you!).

Good Stuff in One Place

The other thing we did is we took out the classic/evergreen articles and put them in one place for easy reference. You can take a look at all the free info we put out and feel free to forward to your friends!

If your website is looking tired and worn out, it’s time to do an overhaul….. and in the process, you can find out what you do best and what you want to continue doing and what you don’t want to do any more. That’s called self-discovery…..

To your own website overhaul,
Nic

PS: If you check out the August issue of Malaysian Women’s Weekly magazine, you will see Krista’s face there (page 41) for the Great Women of Our Time Awards.