It’s always good to hear direct feedback from clients, particularly when we know what we’ve done is helping them.
This morning, I woke up to 2 of such emails - direct and unsolicited feedback from 2 clients, one based in the UK and one right here in Penang.
Madhur’s a UK-based consultant and he runs Digital Marketing Services UK. He advises his clients on targeted online marketing. That’s why I was feeling really oomphed to get such positive words from someone who’s in this web industry - by itself, Madhur’s words were an accolade!
His email read:
“Also, I wanted to congratulate you on your amazing SEO strategy as I have never seen a new site launched that almost immediately generates targetted traffic and orders purely from natural search as is the case with www.chemicaldevelopments.com - Truly amazing my friend!”
We both worked fanatically on Chemical Developments, a UK-based e-commerce website and we shared many late, late night Skype conversations, partly because his 3pm is in effect my 11pm here on Malaysian soil. It can get rather disorientating initially but we soon got used to it, and we were doing this virtually. Until today, save for his photo on Skype, I have not met him face-to-face at all.
That’s the way our businesses work these days with new software and tools.
Our strategy is actually a strategy of developing and designing a website which meets search engine requirements so that our ongoing SEO work goes without a hitch. We know not many clients of ours want to go down the non-organic SEO path if organic SEO works and that’s why we always build websites with this and the simplicity philosophy in mind.
Once a website is built to be search engine-friendly, everything becomes easier. The search engine bots can come and comb the client’s website.
The other email came from Alice who is the marketing manager of e-Heart & Health Scan Centre, located at e-Gate (opposite Tesco Penang).
Alice writes:
“Just to let you know the effectiveness of the e-marketing updates. Next week, e-Heart is really busy. We’ll be having 15 angiograms, first time in e-Heart history having such a high rate of CT Angiogram. We are looking for more staff and doctors to cope with the volume. My flights are coming by loads and ferries too from Langkawi. And I have many enquiries via email. Now we are slowly starting to do consultation via email. My walk-in patients have increased. Just want to say thank you for all your updates on the e-Heart website and keep up the excellent work!”
This is one of those gems which I am happy about. That the way we help our clients means our clients are meeting their goals whether it is more customers, more profits or record-breaking business.
We often tell clients that their websites should function like “sales people” and Alice and her team at e-Heart & Health Scan Centre understand this point well. They understand the role of technology in business marketing.
Plus they also do a fantastic job by working closely with us.
They are prompt with their updates and we are prompt with our updating and maintenance of their website too (you can view their website at www.e-heart.com.my). More importantly, they know the power of email marketing and use their online tools supremely well. Of course, everyone works very hard to plan out the e-marketing strategies but the success rates tell us that the hard work is worth it.
The best and powerful kind of feedback is the kind that’s honest and open. It’s one thing to ask for feedback but it’s another thing to get them totally unexpectedly and on a Monday morning to boot.
What a fantastic way to start the week! I hope you get a great week ahead too.
To your web success,
Nic