If you’re in business, there’s one language which you will speak sooner or later (if you are not doing so now).
It’s called Trust. Trust allows you to choose your customers, and vice-versa. It allows you to conduct business peacefully, happily and securely knowing you trust your customer and he or she trusts you in return.
And today’s world isn’t making gaining Trust any easier. The Internet has made us dependent on our computers and perhaps in the process, alienated us from socialising with each other like we used to. The Internet has also created a lot of mistrust. We don’t trust emails anymore. We don’t trust people in the next cubicle anymore.
But herein lies the strangest dilemma. Business people need to conduct business with people they trust. Where can they gain Trust quickly? And how?
That’s why this article by BNI founder, Dr Ivan Misner, is quite accurate in its observations that regardless of what or who you are, the strongest and most common ‘business’ language spoken across the world today is the language of referrals. Based on trust, of course.
Read this article and see if you agree.