Coldcalling would NOT work if you consider it just a numbers game.

You know, there’s this mindset that you call because you want the guy or gal on the other end to immediately buy your product. In essence, what pesky telemarketeers do ALL the time. They think someone will buy something off them just because they called.

Sorry. Life and business won’t work that way.

Here’s a good reason why.

This article by Jerry Hocutt (Cold Calling: Don’t be a flash in the pan) sums it up perfectly.