Two years ago, blogging was something regular people indulged in… to tell the world their thoughts and nothing more. Now, it’s the hottest thing since 3G! Blogging has never been more sexy and more corporate figures are wising up to the fact that blogging is indeed a powerful tool. And just two weeks ago, there was even a job opening for a blogger, yes, right here in Malaysia.
Why has blogging caught on? Why is blogging so important these days?
Well, this excellent article by Priya Shah tells you why!
Marketing With Blogs - Part 1
Copyright © 2005 Priya Shah
Marketers have found that blogs are excellent tools for
communicating with their audience. Anyone who has something
to sell or an idea to promote can benefit from using blogs.
Corporates like Nike are using blogs to build branding.
Microsoft and Sun are using them to communicate with the
developer community.
Blogs have a number of advantages that make them excellent
tools for communication.
They are cheap to install and require little or no
technical expertise. So the entry point for blogging is
very low when compared to the expense of hiring a website
designer.
While building a website is often out of the reach of most
solo entrepreneurs, anyone can start a blog. If you can’t
write or hate to write, you can start an audio or video
blog. The possibilities are endless.
Blogs also help you create content that search engines
love, and encourage linking from a number of other bloggers
who write on similar topics. This makes them excellent
tools for getting high search engine rankings and boosting
your visibility.
They also encourage immediate responses from your readers
and customers, so you can get feedback, tweak your
campaigns and respond better to the market’s demands.
Blogs, and the RSS feeds they come with, help you syndicate
your content online, boost your reach and influence and
allow readers to control their communications with your
company.
Your blog can be your selling point and help your prospects
opt for you and your services over those of others.
Whether you’re an individual, entrepreneur, small business,
consultant, coach, book author, independent filmmaker,
actor, model, travel guide, work-at-home mom - someone who
wants to promote their individual skills and talents or
interests - there is immense potential in using blogs to
promote your business.
In part 2 of this article series I cover some tips that
will help you ensure your blog is a good marketing vehicle.
http://www.blog-maniac.com/marketing-with-blogs2.htm
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Priya Shah is the CEO of eBrand360 http://www.ebrand360.com
She writes the Marketing Slave blog
http://marketingslave.com and publishes an internet
marketing newsletter http://www.ebizwhiz.biz. Subscribe to
her free Business Blogging eCourse.
http://www.blog-maniac.com
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