Web site traffic is essential to having a thriving online business. You cannot have enough web site traffic (visitors) unless it is the wrong traffic or you do not want to continue to build your business. Your chances of selling a product or service is proportional to the level of targeted and qualified web site traffic to your site.

by F. Terrence Markle

Web site traffic is essential to having a thriving online
business. You cannot have enough web site traffic (visitors)
unless it is the wrong traffic or you do not want to continue
to build your business. Your chances of selling a product or
service is proportional to the level of targeted and qualified
web site traffic to your site. It is not an easy task getting
the right kind of web site traffic to your site. You do not
get this web site traffic without expending your time, energy
and sometimes hard-earned money.

There are many different ways to generate traffic to your web
site. The various web site traffic generating methods and
strategies need to be researched, evaluated and implemented to
determine which ones will result in increasing your web site
traffic and hopefully the sales of your product or service.

Unfortunately, most web site traffic generators take time to
produce a measurable result. The time required depends on
the method and approach you take. It is easy to give up when
the method or approach you take to generating targeted and
qualified web site traffic to your site does not result in
success.

Testing the different methods and approaches is essential to
getting the illusive traffic to your web site. Whenever a
method fails to deliver the results you want, try a different
one. Keep trying different methods or approaches to generating
web site traffic until you find the one that works for your web
site.

Some of the more common methods of generating web site traffic
include:

Search Engine Optimization

It is no secret that search engines are the number one traffic
generating method for driving visitors to web sites. Search
engines are very useful in helping people find the relevant
information they seek on the Internet. The major search engines
develop and maintain their own gigantic database of web sites
that can be searched by a user typing in a keyword or keyword
phrase in the search box.

Search engine optimization (SEO) is the process of studying
the search engines in an effort to determine how to get your
web site to rank high on user searches. Depending on the
statistical information reviewed, search engines account for
over 80% of the visitor traffic to web sites.

Pay-Per-Click

Pay-per-click (PPC) advertising is when an advertiser pays for
each qualified click that sends a search engine user (visitor)
to the advertiser’s web page. PPC requires the advertiser to
bid on key words or key word phrases chosen by the advertiser.
There are many PPC advertising services available to choose
from. Google AdWords and Overture are probably the two most
popular in use today.

The PPC search engine allows you to buy a top position in the
search engine results for the particular keyword or phrase
you choose. The PPC search engines can deliver targeted and
qualified visitors to your web page at an economical advertising
cost if you manage the program carefully with a clear objective.
PPC provides the advertiser with assurance that their ad is
being delivered to the targeted audience.

Link Popularity

Link popularity is simply the total number of web pages that
link to your web page. Link popularity is an extremely
important factor that is used by most of the major search
engines to rank web pages and web sites. In general, the major
search engines consider link popularity a key factor in their
algorithms to determine the relevancy of your web page to a
particular keyword search query.

Good link popularity is important because it can increase the
visitor traffic to your web page. The reputation of your web
site (i.e., votes of confidence from other web sites) is a
measure of the site’s link popularity. Your web page rank
(i.e., the position your web page occupies in a search engine’s
results page) to a particular search query can be improved by
increasing the number of relevant and quality web sites that
have incoming links to your web page.

Other

The other strategies and methods that can increase the traffic
to your web site include: directory listings, writing articles,
newsletters, e-mail advertising, classified advertising and
banner advertising. These methods should be considered along
with the previous ones.

Which of the above methods are best for you? That’s a loaded
question and the answer resides in what you are willing to pay,
in terms of time, energy and/or money, to get the right kind
of traffic. You need to test, test and then test some more.

Copyright (C) F. Terrence Markle - All Rights Reserved

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