We’ve known this all along.
If you give your customers too many options, they’d be overwhelmed and wouldn’t know how to make a buying decision. In the worst case scenario, they’d leave.

This is for business owners who often think that the more choices they give their customers, the better.
More Choices? Bah!
A personal case in [...]

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I am reminded of Garfield the orange cartoon cat when I read this piece on pricing.
Garfield, as you know, is a rather fleshy and fat cat. (Which reminds me of another fat cat and this one’s ours. Margaret’s a fat one too, similar to Garfield.)
Garfield used to say that fatness or thinness is [...]

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It’s a big delight to know a number of our clients have been featured in the newspapers recently; it’s really a media and publicity whirlwind for everyone!
Paul Penders was featured not too long ago in The Star and so was another client, Crystal Yacht.
Robert Raymer, another longtime client, has his book ‘Tropical Affairs’ [...]

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We’ve written a lot about our client, Jamie and Ryoko Scott, of Crystal Yacht Holidays in Langkawi so we won’t go down that route again.
Anyway, they were featured in The Star newspaper sometime last week – it was darn good publicity via the full 2-page feature which spoke of their famous sunset cruises. They’ve [...]

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What’s the use of a beautiful kitchen if you cannot find the bread knife?
That’s from IKEA.
IKEA strikes me as the Swedish’s best in practicality, affordability and elegance of design.
And using that same line, I’ll say this: What’s the use of a beautiful website if you cannot get results?
Are results important to you? [...]

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